While I sell at a range of venues with even more varying crowds, events like the Pan Mass Challenge are so fun and different from my usual arena. Everyone at the event was there for a cause, a purpose and a passion. It was a warm summer morning and the PMC team was buzzing early at Babson College in Wellesley.
A large tent was erected over the blacktop parking lot where hundreds of volunteers waited to check-in the eager bikers, celebrating each “First Year Rider” with a cow bell and cheer from the crowd!
I was right in on all of the action. I was the only non-bike related booth. I stood next to Farina’s Bike Shop ( where I scored an awesome new fitted helmet!), New Balance, and a hoard of other companies promoting biking or bike gear. It was great to see the family members light up to see something fun and bright like my wares while under a tent full of gear aimed at the riders.
It was a busy but low-key day. We were pleasantly surprised by the amazing sponsors of such an event. Pinkberry, Nantucket Nectars, Pop Chips and New Balance were all there with their goods to give away and sample.
I am so honored to be a part of such amazing organizations as a business woman knowing that my goods have a purpose beyond desire. I’m also so proud of my cousin Mark, pictured below, who endured the long ride to help so many others in need.










